Jørgen Erdahl is a journalist, collector, invited speaker and influencer on high-quality watches. Based in the northernmost part of Norway – way above the Arctic Cirle – he was gifted the nickname «The Watch Warden of the North» by a fellow watch enthusiast during SIHH 2018.
Currently, Jørgen is engaged as a Contributing Editor at Norway’s biggest and most respected watch website Tidssonen.no, a Contributing Writer at Finansavisen Motor, as well as a freelancer for several other publications, websites, magazines and retailers.
In Greek mythology, the Horae were the goddesses of seasons and the natural portions of time. The changing of the seasons and the time that passes by is often symbolically described as the dance of the Horae.
The website was launched in 2016 as a website for watch reviews, news and articles, focusing on the Norwegian market. It was active for three years, before a collaboration with Tidssonen.no was signed in January 2020. The website has since acted as an archive and portfolio for watch journalist Jørgen Erdahl.
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